Fact, Opinion, or Something Else?

• Influencers.

• This KS3 resource bundle explores why people share information and how opinions influence this behaviour, aligned with the English National Curriculum for Computing, English, and Citizenship.

• It offers students tools to critically evaluate information, distinguish fact from opinion, and recognise bias and perspective in media, especially social media influencers.

• The comprehensive materials include research on influencer marketing, highlighting its impact on young audiences, advertising transparency, and ethical considerations.

• Students learn about the role of influencers in advertising, how to spot paid promotions, and the social effects of sharing information online.

• The bundle supports media literacy, critical thinking, and digital citizenship, making it ideal for teaching key competencies in evaluating sources, understanding audience influence, and interpreting information confidently.

• Keywords: influencer marketing, KS3 media literacy, fact vs opinion, bias recognition, digital citizenship, social media advertising, information sharing.

• England.

• To understand why people share information and how opinions influence this.

• Understand the difference between facts, opinions, and other types of content (e.g. predictions, advertising claims).

• Explore how people’s backgrounds, values or identities shape how they see things.

• I know that there is a difference between opinions and facts.

• I know that people see things differently depending on their background, values or identity.

• I know that there is a difference between opinions and facts.

• Domain 1 - Being Informed.