Navigating the News

Digital Influence: What Parents Need to Know

Published: 24th April 2025
Updated: 25th April 2025

Who’s shaping your child’s choices online? Discover how FYI and First News are helping families navigate digital influence and stay in control.

Digital Influence: What Parents Need to Know

A must-watch FYI documentary for families

Every day, children are making choices – what to watch, who to follow, what to believe. But in a world full of smart tech and targeted content, how many of those decisions are really their own?

With the government’s Online Safety Act due to take full effect by summer 2025, FYI from Sky Kids asks a powerful question: Who’s Controlling Your Mind?

This latest FYI Investigates documentary explores how digital platforms, products, and even people can influence young minds – often without them knowing. It’s a thought-provoking watch, designed to spark family conversations and help children feel more confident and in control of their online choices.

Simple ways to start the conversation

Here are three easy, interactive activities you can try with your child to help bring the documentary’s message home:

1. The logo game

Ask your child to draw a brand logo – without any words. Can you guess it?
It’s a fun way to show how branding works. It also opens up a discussion about how companies shape what we recognise, want, and trust.

2. Who do you trust?

Give your child a list of people – like a best friend, teacher, parent, or a stranger like a bus driver – and ask who they’d trust with personal information.
Use it to compare how we treat people online versus real life. You’ll be surprised how eye-opening it can be.

3. Debate at dinner

Talk about this statement: “Children should not have smartphones until they’re 16.”
Whether your child agrees or disagrees, this kind of debate helps build critical thinking and listening skills.

Why this matters

The internet is a big part of how kids learn, play, and connect. But it also comes with risks. From personalised ads to AI “friends” that always say the right thing, today’s tech is designed to influence how we think and act.

That’s why it’s so important to help children pause, ask questions, and think twice before accepting everything they see online. The more we talk about it, the more they’ll feel equipped to make smart, informed choices. For more support on navigating the news at home check out our other articles.

 

How First News helps

This is where First News makes a real difference. As a trusted news source made just for young people, First News helps children understand the world in a clear, age-appropriate way.

It encourages curiosity, critical thinking, and discussion – giving kids the tools they need to think for themselves and navigate the digital world with confidence.

Watch FYI Investigates: “Who’s Controlling Your Mind?” now on Sky Kids.

Check out more episodes of FYI Investigates here.

Interested in First News?

First News reaches 2.6 million young readers every week, at home and at school. Our age-appropriate news stories and activities spark curiosity, build media and information literacy skills and empower children with the tools to navigate the world.

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