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Monday, 23 January 2012




Young designer wins £30,000

I have just found out that I have won £30,000 for my design idea, The Snug Hug, and have been presented with the cheque at a cool event at my school.

All of this first came about in June when my teacher told me about a competition by Sound Asleep, who were searching for young inventors to come up with an idea for a sleep-related product.

I immediately knew I wanted to create a travel product aimed at children, and was inspired by animal toys and photos I’d seen of monkeys holding their young in the wild.

My idea – The Snug Hug – is a child car seat accessory that gives the impression they’re sitting on the lap of a giant soft toy, to encourage them to travel.

When I heard that I’d won and that there was going to be a presentation at my school, I was amazed! It would be fantastic to see The Snug Hug go into production and be sold by Sound Asleep.

I can’t thank them enough for the way this competition has inspired me and other young inventors across the country.

It’s definitely going to take a lot of beating, that’s for sure.

Words by Joseph Weaver, Winterbourne International Academy, Bristol




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4 Comments


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  • 09AhmedA (Age 13) wrote on Tuesday, 24 January 2012 @ 18:25

    That is really good

  • h1hh1h (Age 10) wrote on Thursday, 26 January 2012 @ 16:36

    well done!

  • superdog7 (Age 12) wrote on Sunday, 29 January 2012 @ 18:15

    thats a great idea! well done

  • methebee (Age 10) wrote on Thursday, 12 April 2012 @ 08:32

    they look so cool!