Smoothie makers Innocent have teamed up with School Food Matters and East Sheen Primary school to launch their Taste not Waste programme.

They donated a pedal-powered smoothie maker to the school who then whipped up delicious smoothies for pupils using unwanted fruit and vegetables from supermarkets and cafes.

To kick off the blending, local MP Zac Goldsmith was invited to kickstart the pedalling.

The project, aimed to educate children about food waste and healthy eating, will pilot at East Sheen Primary for the next eight weeks with the aim of rolling it out to other schools early next year. 

Innocent founder Richard Reed said; "We’ve been making kids smoothies for years, and we know that they’re a great way of getting fruit into kids.

"Taking delicious but unwanted fruit that would normally just head to landfill and turning it in to something tasty and healthy for kids in schools was a no brainer for us."

Zac Goldsmith said: "I celebrate any project that highlights and addresses the outlandish level of food waste that happens in this country as well as encouraging children to eat fresh fruit. This is a fantastic initiative.’