Meet the kid who made “wimpy” cool, in a family comedy film based on the best-selling illustrated novel Diary of a Wimpy Kid by Jeff Kinney, the first in a series that has thus far sold 28 million books. DIARY OF A WIMPY KID, in cinemas 25th August, chronicles the adventures of wisecracking pre-teen Greg Heffley, who must somehow survive the scariest time of anyone’s life….middle school.

To Greg Heffley, middle school is the dumbest idea ever invented. It’s a place rigged with hundreds of social landmines, not the least of which are morons, wedgies, swirlies, bullies, lunchtime banishment to the cafeteria floor – and a festering piece of cheese with nuclear cooties. To survive the never-ending ordeal and attain the recognition and status he feels he so richly deserves, Greg devises an endless series of can’t-miss schemes, all of which, of course, go awry. And he’s getting it all down on paper, via a diary – “it’s NOT a diary, it’s a journal!” Greg insists, preferring the less-sissyfied designation – filled with his opinions, thoughts, tales of family trials and tribulations, and (would-be) schoolyard triumphs. “One day when I’m famous,” writes Greg, “I’ll have better things to do than answer peoples’ stupid questions all day.” So was born the Wimpy Kid’s diary.

Watch the clip below for a sneak preview...