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Tuesday, 15 December 2009


Ready brek, Shanaze Reade and the Department for Transport unite to promote child road safety

Olympic BMX star Shanaze Reade explains how you can make road safety cool

Ready brek, Shanaze Reade and the Department for Transport unite to promote child road safety

According to official government statistics, children are more at risk from road accidents from 3pm onwards in autumn and winter - especially if they are not wearing high visibility gear.

Ready brek is trying to prevent these accidents by supporting the Department for Transport’s ‘Be Bright Be Seen’ campaign and by teaching children that they should wear bright, reflective clothing if they are walking in the dark. 

Along for the ride is someone who knows a thing or two about bikes and safety - Olympic BMX star Shanaze Reade. Watch the video to see what she says about road safety and staying seen! 



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